Ladies and Gentlemen we are witnessing yet another Amazon Prime tactic.
Amazon announced on Friday that it will stop selling Apple TVs and Google Chromecasts from their digital shelves because of their lack of compatibility with the Prime Video service.
Amazon explained that “It is important that the streaming media players we sell interact well with Prime video in order to avoid customer confusion.” Amazon will continue selling other streaming devices such as Rokus and the company’s own Fire TV devices because they work with Prime Instant Video.
The decision was made shortly after Google and Apple announced improvements to their own respected devices for digital streaming. Google’s Chromecast competes with the Fire TV stick, and plugs into a HD TV and content can be streamed through internet using your phone, or computer. Chromecast Audio was also announced, which is a small sized device to go into speakers for streaming music, podcasts, videos and more. Apple TV will now have an App Store, which means more apps, so more features will be provided.
From Parks Associates, Roku leads the U.S. Streaming service market, then Google Chromecast, Apple TV, and Amazon’s Fire TV devices are dead last, which explains why they are making their competition disappear.
Personally, I have used every one of these streaming services, and while I won’t review which one I like best, I can tell you, Amazon is not one of them. So, if Amazon wants to improve their market shares, banning other products from their store is not going to work.
Apple TVs and Google Chromecasts can be purchased at their respected websites, and both are widely found in retail tech stores. The Chromecast’s retail price is $35 while Apple TV is as low as $64.99