The previous evening Beyonce released a short bit from her and Nicki Minaj’s Inclination Myself Feature.
The video sees the inadequately clad pair singing and moving up a tempest before it cuts and a Tidal logo shows up.
“#FeelingMyselfVideoOnTidal,” the mother-of-one subtitled it.
That is correct, the song is just accessible to those who are joined to Jay Z’s music streaming service.
Audience members were clearly left baffled when they understood the main way they could hear it out was through Tidal, which costs £9.99 a month, with one written work: “When the Feeling Myself video is released but you don’t have Tidal.” While another wrote: “Somebody be a friend and leak the Feeling Myself video.” “Argh how are Beyonce and Nicki going to release Feeling Myself video on Tidal and make us fans pay £9.99 to view it? Not reasonable,” said another. It comes after Beyonce’s other half assaulted critics of Tidal in a freestyle rap amid a intimate gig in New York City.
The hip hop superstar kept nothing down, taking lyrical swipes at Spotify, Apple – specifically Jimmy Iovine, who is relaunching Beats Music with the organization – YouTube and even Pharrell Williams as he safeguarded his new music music streaming service during an performance for 3,000 fans at Terminal 5 on Saturday.
Somebody be a friend and leak the Feeling Myself video
— Queen Mikayla (@mikaylaesthetic) May 18, 2015
Argh how are Beyonce and Nicki going to release Feeling Myself video on Tidal and make us fans pay £9.99 to view it? Not fair
— Kelly Hutchinson (@IamMissKelly) May 19, 2015
Before starting his rap, Jay told the group: “So I’m the bad guy now I hear, because I don’t go with the flow … I’m never gonna go with the flow, I’m never gonna let nobody take over our music … This Tidal thing is all about the music. We gonna preserve the music, we ain’t gonna let nobody take our music. We ain’t gonna let nobody offer our music up and do what the f**k they want to do.”
He then launched into his blistering freestyle rap attack, spitting the lyrics: “I don’t need no middle man to talk to my n**gas …. I don’t take no cheques. I take my respect. Pharrell even told me go with the safest bet. Jimmy Iovine offered a safety net. Google dangled around a crazy cheque.
“I feel like YouTube is the biggest culprit. Them n-gas pay you a tenth of what you supposed to get. You know n-gas die for equal pay, right? You know when I work I ain’t your slave, right? (sic)”
Tending to the allegations that Tidal is only for rich and established artists, Jay- who propelled the service with a world of stars including his wife Beyonce, Coldplay’s Chris Martin, Rihanna and Madonna – had a verse for those spoilers.
He rhymed: “You know I came into this game independent, right? Tidal, my own lane, same difference. Oh n-gas is sceptical as their own s**t You bought nine iPhones, and Steve Jobs is rich. Phil Knight worth trillions you still bought those kicks. Spotify is 9 million they ain’t say s**t. (sic)”