The chain, claimed by Yum Brands Inc., says the eatery will have another configuration its trying in urban markets. It says the design has as of now been dispatched in South Korea, Japan and the United Kingdom.
A rendering of the configuration demonstrates a line of lime-green stools along a bar that looks into an open kitchen, flanked by an uncovered block divider. The chain says the area “will highlight the work of neighborhood craftsmen” to give it a neighborhood feel.
The new format is the most recent sign Taco Bell is attempting to shed its fast-food picture and speak to millennials, who advertisers say favor places and items that appear to be less cookie cutter and more “original.” Wendy’s, which is likewise attempting to recast itself as a stage up from customary fast-food, has additionally been pushing a renovating of eateries that components all the more welcoming and blended seating choices.
The push to grasp another picture reaches out to sustenance too. A month ago, Taco Bell declared it would drop simulated flavors and hues from its menu before the current year’s over, despite the fact that co-marked items like the Doritos Locos tacos would be absolved.
Taco Bell says its franchisee in the Wicker Park neighborhood of Chicago will guarantee that liquor is served capably at the new area and that an outsider mystery customer administration will be employed to screen liquor deals. The site Eater had beforehand reported that administration at the Taco Bell area had requisitioned an alcohol permit.
Taco Bell says the Wicker Park store will be the first in the U.S. to serve liquor. It said it as of now serves liquor in Japan, South Korea and Spain.
A delegate for Taco Bell, Ashley Sioson, declined to give further subtle elements on the up and coming beverage alternatives. She said there are no present arrangements to convey liquor to other Taco Bell areas in the U.S.