Bad Boy Entertainment’s origin runs deep with Sean ‘Puff Daddy’ Combs as the head for 22-years of rap-oriented music. Sony music announced today–on October 5, 2015–that there is an exclusive partnership, which includes two forthcoming albums by Puff Daddy. Harve Pierre–who has been along with Bad Boy Entertainment since its inception in 1993–is included in this venture. This agreement is affecting the Bad Boy artists by covering labeling services (i.e. the four Ps (price, promotion, place, and packaging)).
L.A. Reid–chairman and CEO of the Sony Music label–mentioned in a previous statement that he and ‘Diddy’ Combs have been collaborating about music since the 1990s. During that moment in time, they both ran legitimate and independent record labels… They not only enjoyed joint success, but their personal friendships began to develop along the way. Furthermore, Mr. Reid continues to pat Sean on the back as a complement to ‘Diddy’ Combs’ innovative leadership in the urban culture.
In response, ‘Diddy’ concurs pertaining to the reality of their relationship: … Since the very beginning, they both have enjoyed countless moments of success. He continues to mention working with L.A. in this capacity is more like a homecoming event than a typical new beginning. Diddy Combs also confirms L.A. as being fearless and smart, as a businessman while believing in artists and understanding music better than any competition in the market.