Another popular 90’s beverage is making a comeback! Hi-C: Ecto Cooler appears to be next in line for resurrection and word is spreading on social media.
Distractify posted the news on Thanksgiving that the discontinued beverage, first released along with “The Real Ghostbusters” cartoon series in 1984, will be coming back ahead of the 2016 “Ghostbusters” film and it quickly started to trend on Facebook as fans of the green fruit juice started to spread.
THIS IS NOT A DRILL. ECTO COOLER’S TRADEMARK HAS BEEN RENEWED!!!!!!!!! pic.twitter.com/cgEWKeC7jY
— Resurrect EctoCooler (@ResurEctoCooler) November 26, 2015
This news of a potential Ecto Cooler return is the best early Christmas present ever.
— Dinosaur Dracula (@DinosaurDracula) November 26, 2015
Back in September, Hi-C’s parent company, Coca-Cola, filed the trademark request and it was approved on Nov. 18.
The drink was popular enough to stay on shelves for the better part of the decade after the TV show went off the air in 1991 before it was discontinued.
The most recent 90’s beverage to briefly return to shelves to capitalize on movie marketing was a new limited edition Pepsi Perfect bottle for the 30th anniversary of “Back to the Future” in October. The bottle was sold online for $20.15.
A secondary market has also sprung up on eBay (EBAY) for long-gone or soon-to-be departed packaged goods, ranging from the short-lived Crystal Pepsi to Betty Crocker’s Rainbow Chip frosting.
Other discontinued items available on eBay, hich has a list of “the greatest discontinued ’90s treats” for interested junk-food aficionados, include Cinnamon Tic Tacs, mango-flavored Altoids and Kellogg’s Frosted Hot Fudge Sundae Pop Tarts.
The new “Ghostbusters” film is scheduled to be released on July 15, 2016. It stars Leslie Jones, Melissa McCarthy, Kate McKinnon, Kristen Wiig.