Howard Stern’s professional ties to Sirius XM Holdings will deepen.
The shock jock signed a new 12-year contract with the satellite radio operator to continue to produce and host The Howard Stern Show for the next five years and help develop SiriusXM’s foray into video streaming, the company announced Tuesday.
Stern’s show will continue in its current format, broadcast live on SiriusXM for four hours in the morning with replays available online. In a licensing deal with Stern’s production company, SiriusXM will develop a new video streaming app that will draw heavily from his career archives of performances and shows.
Details of its video plans, which include streaming of The Howard Stern Show, will be announced at a future date, SiriusXM said.
Shares of Sirius rose 3% Tuesday morning to $4.12. Underscoring Stern’s popularity, Sirius was the most actively traded stock in morning trading, with about 19 million shares changing hands.
Financial terms were not disclosed.
“I happen to think that its best days are ahead,” Stern said in a statement. “So, if you are not listening to SiriusXM and The Howard Stern Show, then you are really more like a zombie, a rotting corpse monster, living half a life, deadened and blackened inside. It’s as if you were still watching black and white television while shopping in actual stores on your way to the post office to fax a memo.”