Twitter is reportedly planning big changes next week to user timelines, organizes tweets using an algorithm instead of the standard, chronological order.
According to Buzzfeed, Twitter’s algorithm would place tweets it thinks users want to see most higher up on timelines. The report does not say whether users will be able to flip to a chronological order.
Facebook uses a process where it moves “Top Stories” to the top of users’ News Feed, but they have the option to switch to Most Recent updates. However, this change would be significant for Twitter, since the social network has established itself as an important hub for live updates during breaking news events.
The change would be the latest effort by Twitter CEO Jack Dorsey to spark growth in its monthly active user base. Twitter introduced Moments to highlight top stories trending on Twitter, and Dorsey has hinted at dropping Twitter’s 140-character limit for tweets.
Meanwhile, Twitter is in the middle of a major executive shakeup, which included the departure of four top executives last month.
As for how Twitter users are reacting to the potential change, they don’t appear happy. The most popular U.S. trend on Twitter as of Saturday afternoon was #RIPTwitter.
Dear Twitter. I want to decide who I follow, what I read. I really really really don’t need algorithms to decide that for me. #RIPTwitter
— Tiia Öhman (@unikissa) February 6, 2016
If I wanted twitter to be like they are planning it to be I would have had Facebook! Why are they doing this #RIPTwitter
— Jela97 (@jelenalala20) February 6, 2016
Why would I want an algorithm to decide what it thinks I want to see? #RIPTwitter
— Smitty (@Smitty329) February 6, 2016
— Preshy Sheikh ツ (@Preshy_Jami) February 6, 2016