The ride-hailing service Uber is known for providing sweet rides, but on Friday it will provide something even sweeter: ice cream.
In celebration of National Ice Cream Day, which falls on Sunday this year, Uber has partnered with frozen desserts maker Magnum to deliver ice cream bars in more than 400 cities in 69 countries.
To take advantage, Uber says its users simply need to open the app on their smartphones, then set their location and click on the promotion — the ice cream tab. Pricing for the ice cream will vary, though Uber expects the most common deal to be four Magnum bars for $10.
Uber will be accepting orders from 11 a.m. to 3 p.m. no matter what the time zone. And hoping for the publicity coup that has gone with past promotions, Uber will deliver the ice cream in unique ways. That means it may arrive via classic cars in New York; cable cars in San Francisco; Segway personal transporters, drones and hoverboards in Mexico City; and canoes in Hawaii. Those in Bangkok may get their ice cream via speedboat while those in Dallas should be on the lookout for a carriage pulled by a horse dressed up as a unicorn.
As with past promotions, there will likely be no shortage of demand, especially during these hot summer months. Uber says ice cream fanciers can expect curbside delivery in minutes. The company did not disclose exactly how many ice cream bars would be available but told USA TODAY that it has nearly 1 million on hand worldwide.
While everyone else pays, customers in the 20 cities where the company has rolled out its UberEats food delivery service can opt for free ice cream. UberEats users also get the option of selecting a Klondike bar, another frozen confection. Among the cities are Austin, Atlanta, New York, Los Angeles, Miami, Chicago and San Francisco.
To grab the deal, app users select the “instant delivery option” on their digital devices.
Uber and Magnum aren’t the only ones celebrating the dessert’s day. Those looking for more ice cream can find promotions on the holiday’s official day on Sunday.
Carvel will be offering a buy one, get one free deal for any size soft-serve cup or cone at its stores on Sunday.
Baskin Robbins will be donating 75 cents to the USO for every ice cream float sold at its stores on Sunday in honor of the organization’s 75th birthday. The donation is in addition to a free upgrade to a waffle cone that customers can get when they purchase a double scoop throughout July.