Last night, after this week’s deadly shootings made national news, Uber changed its app to have riders “reflect on gun violence” while using the service.
BuzzFeed first noted the changes as social media users began circulating messages from Uber early today. The company reportedly paused the app for one minute at midnight, as it asked riders “to create a moment of reflection for the Uber community.” A message said the company would donate to anti-violence groups in Baton Rouge, Minneapolis, and Dallas.
In addition to the pause in service, UberX cars viewed in the app were replaced with peace signs. Additionally, where riders usually see the countdown message showing how many minutes away a driver is, the app instead showed a “minute to reflect on gun violence.”
“Our hearts go out to the victims of this week’s terrible gun violence.” Uber said in a statement. “As a show of solidarity to all affected, you’ll see a peace sign in our app. As we move around our cities this weekend, let’s take a moment to think about what we can do to help.”
All of these moments stem from the killing of two black men by police officers in two separate incidents this week. That was followed by a Thursday night incident in which five police officers were killed during a shoutout at a protest in Dallas. The shootout and video of both murders were caught on video and spread around the world via social media.
Other technology giants gave their input as well. Apple CEO Tim Cook voiced his opinion on Thursday. YouTube CEO Susan Wojcicki called on the site’s celebrity content creators to speak up to their followers.