Your social media feed or inbox may be blowing up with a rapidly spreading Yahoo story that Trader Joe’s will close all their stores by 2017.
Thankfully for Trader Joe’s lovers, it’s an early April Fools’ Day joke.
Sending the Internet into a near-panic, Yahoo shared an article titled, “Trader Joe’s to Close All Stores by 2017, Plans to Discontinue Products” on March 31.
“In a surprising press release this morning, Trader Joe’s announced they will be closing all 457 locations by January 2017,” the article reads. “Despite widespread protests from consumers, Trader Joe’s has no plans to continue manufacturing or distributing any of its signature vegetarian, vegan, and organic products.”
At the end of the article, the author writes, “If this shocking news hits you as hard as it hit me, fear not. It’s merely April Fools’ time. Now go celebrate being a fool with your favorite cheap wine.”
Requests for comment from Yahoo as to how — or why — the prank was published one day early were not returned.
Accident or not, the Internet reacted swiftly, including a series of tweets from model and television star Chrissy Teigen.
“there is no ‘early’ april fools joke. u can start effing with ppl/planting seeds but NO EARLY PUNCHLINES,” Teigen wrote on Twitter. “this freakin world i’ll tell ya.”
“Come on, @YahooNews: posting an #AprilFools story about #TraderJoes closing all stores… a day early? Bad form,” CNN entertainment reporter David Daniel tweeted.