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10 Things You Missed at Apple’s WWDC 2019 Keynote

Apple made a number of announcements during its WWDC 2019 keynote today — so many, in fact, that you probably missed a few.

We’ve combed over all the details Apple released today and found a bunch you may have missed the first time around, including small things like a new batch of Apple Watch bands and large things like the arrival of mouse support on the iPad.

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Apple made a number of announcements during its WWDC 2019 keynote today — so many, in fact, that you probably missed a few.

We’ve combed over all the details Apple released today and found a bunch you may have missed the first time around, including small things like a new batch of Apple Watch bands and large things like the arrival of mouse support on the iPad.

iOS 13 Mouse Support

Apple gave us a look at the future of iPad and it’s one that will no doubt please professionals. The company introduced iPadOS and the unique experiences it will bring to the company’s tablets.

What the company didn’t reveal during its keynote is one key feature users have been requesting for years: mouse support.

The new support was spotted by developers in the first beta of iOS 13. The feature, at least at this time, is presented as an accessibility option; it isn’t turned on by default.

According to developers, it also works on the iPhone.

More Apple Watch bands

10 Things You Missed at Apple's WWDC 2019 KeynoteApple made some big announcements during its keynote, and so you may have missed out on some of the smaller revelations, such as the new batch of Apple Watch bands.

There are a total of seven new bands, including a newly launched Pride Edition Sport Loop.

New Memoji customization

When iOS 13 arrives, it’ll bring a number of new Memoji customization features, including the ability to add AirPods, braces, new hats, a greater variety of sunglasses, and various piercings to one’s avatar.

The update will also bring the ability to customize the avatar’s teeth with things like gold and gaps.

iPad Sidecar

Apple will make it easier to use your iPad as an external Mac display with the addition of Sidecar in macOS Catalina.

With this new feature, users will have a native option for using the iPad as a small ‘monitor,’ something currently made possible by third-party apps.

CarPlay overhaul

Apple introduced an overhaul to CarPlay, improving the design both aesthetically and in terms of how much information is displayed on a screen.

Apple calls this the ‘biggest’ CarPlay update ever, bringing a new Calendar app and improved Siri support for third-party apps in addition to the new Dashboard.

AirPods audio sharing

Apple is making it easier for AirPods users to share audio with friends who also own the company’s wireless earbuds.

Among the new AirPods feature will be the ability to share whatever audio is currently playing simply by bringing a second pair of AirPods close to the user’s iPhone or iPad.

Which Macs will get Catalina

Apple’s macOS Catalina update is exciting, but it comes with an important question: will your Mac support the new version of macOS?

To make things simple, Apple has published a new page detailing which devices will support the system, and they go back years.

Models as old as the MacBook 2015, MacBook Air 2012, iPad Pro 2017, iMac 2012, MacBook Pro 2012, Mac Pro 2013, and Mac mini 2012 will all receive macOS Catalina.

Improved accessibility

In addition to the new mouse support in iOS 13, Apple says its upcoming macOS Catalina update will bring Voice Control, enabling users to control their devices entirely with voice commands.

As well, users will be able to zoom a second display and view high-resolution text below the cursor to aid in instances of visual impairment.

Unlock and authenticate with Apple Watch

As part of its macOS Catalina preview, Apple revealed that Apple Watch owners will be able to unlock and authenticate on their Mac by double-clicking the wearable’s side button.

This feature will be useful for opening a locked note, for example, as well as approving installations, viewing passwords, and more.

Screen Time on Mac

That’s right, Apple is bringing its Screen Time feature to the Mac.

The addition will arrive in macOS Catalina, enabling users to schedule downtime, view their usage, set limits, and more.

The feature will support Family Sharing for managing children, as well.

Entrepreneur, contributor, writer, and editor of Sostre News. With a powerful new bi-lingual speaking generation by his side, Sostre News is becoming the preferred site for the latest in Politics, Entertainment, Sports, Culture, Tech, Breaking and World News.

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Digital vs Traditional Marketing: Which Is Better?

There’s no denying that starting a digital marketing campaign is much easier than doing any form of traditional marketing. However, that doesn’t mean you shouldn’t put your time and effort into traditional marketing. This is still incredibly effective no matter what type of company you have. For business owners on a tight budget, it can be hard to determine whether to go through traditional or digital means of promoting products and services. Here are some of the key differences between the two.

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Digital vs Traditional Marketing: Which Is Better?

There’s no denying that starting a digital marketing campaign is much easier than doing any form of traditional marketing. However, that doesn’t mean you shouldn’t put your time and effort into traditional marketing. This is still incredibly effective no matter what type of company you have. For business owners on a tight budget, it can be hard to determine whether to go through traditional or digital means of promoting products and services. Here are some of the key differences between the two.

Marketing Cost

It goes without saying that traditional marketing is much more expensive than digital campaigns. After all, you have to pay for things like billboards, printing, radio and TV ads. On the other hand, you can create a digital marketing campaign with a very small budget. Making a campaign on Facebook can help you reach thousands of people for just a few dollars.

If you’re able to come up with a good social media campaign, you might not even have to pay a penny to promote your business. In case your post goes viral, you’ll automatically start getting visitors. On top of that, you have the option of cross-promotion with other businesses.

Another easy and inexpensive way to market your company is by improving your search engine rankings. If you have the knowledge to do this yourself, you won’t need to spend any money on search engine optimization (SEO). But even if you don’t have a clue about optimization, you can hire an SEO company to do this at a low cost.

Marketing Results

When you create a traditional marketing campaign, it will take you a while to determine whether it’s working or not. In some cases, it may even take a few months for you to get the results of your campaign.

If you already have some experience with marketing, you probably know that it’s hard to do everything right on the first try. It might take you several to analyse results, make adjustments, and improve your campaign. On the other hand, digital marketing allows you to get real-time results and make adjustments in a matter of minutes.

With digital marketing, you can try several different campaigns in a span of a few weeks. By analysing results like incoming traffic, bounce rates, and conversion rates, you can quickly determine which campaign you should use.

Communication

Traditional marketing involves one-way communication. You basically just showcase a product or service to your potential customers. Digital marketing takes it one step further and lets you communicate with consumers. This allows you to ensure your customers are satisfied.

Do Your Customers Have a Choice?

When you start a traditional marketing campaign, your audience don’t have a say in how they’ll receive the new information. If you start making cold calls to promote new products or services, there’s a good chance you’ll catch a lot of people at inconvenient times. This will ultimately have a negative impact on your sales. Similarly, if your target audience gets a lot of junk mail on the same day you send them flyers, they’ll likely throw them out without even looking at your special offers.

When it comes to digital marketing, consumers can choose how they’ll receive your content. Some might want to read a blog post, while others would prefer to watch an informative YouTube video. As long as you provide them with multiple options, your potential customers will be more likely to pay attention to your digital marketing campaign.

Personalization

Personalized offers are one of the main advantages of digital marketing campaigns. Since it’s not hard to collect data on your customers online, you can use it to create different groups within your target audience based on their preferences and behaviour. You can then use email marketing to reach people through personalized emails to boost your sales. Keep in mind that this would be very hard and expensive to do with traditional marketing.

Bottom Line – Which Is Better?

There are more advantages to digital marketing and it’s easy to see why it is superior to traditional marketing campaigns. Despite it being the inferior option, traditional marketing is still an effective way to promote your business. Nevertheless, if you have a limited budget and have to choose between the two, you should go with digital marketing.

In case you have a big enough budget, you should definitely do both traditional and digital marketing. This approach will help you reach more people and promote your business across all platforms.

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Top Reasons to Rent Your Business Computer Equipment

As a business owner, you already have many challenges to face when it comes to finances. One thing you have to invest in for your business is modern technology, as all businesses these days rely on tech to some degree in order to operate efficiently. However, investing in technology can be expensive, particularly for smaller businesses with limited budgets…

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Top Reasons to Rent Your Business Computer Equipment

As a business owner, you already have many challenges to face when it comes to finances. One thing you have to invest in for your business is modern technology, as all businesses these days rely on tech to some degree in order to operate efficiently. However, investing in technology can be expensive, particularly for smaller businesses with limited budgets.

Fortunately, there are various solutions that can help, one of which is to rent your computer equipment rather than buying it outright. From Apple Mac rental to smartphone and high-end laptop rentals, there are all sorts of options available to ensure you get the ideal computer and tech equipment for your business. In this article, we will look at some of the major benefits of renting computer equipment for your business.

What Are the Top Benefits of Rental?

Businesses of all sizes can benefit from computer equipment rental, and there are many advantages to look forward to. Some of these include:

 

An Affordable Solution

Many businesses struggle when it comes to finances, and this can prove to be a huge issue when it comes to investing in necessary tech and computer equipment. This type of equipment is crucial for many businesses, but at the same time, affordability can become a big problem.

By opting for computer equipment rental, you do not have to find huge amounts of cash upfront in order to purchase the computer equipment you need for your business. This makes it a more affordable option, particularly for smaller and start-up businesses that may have no way of raising the money to purchase outright.

Excellent Choice of Products

Different businesses require different types of computer and technical equipment in order to operate efficiently. This includes everything from desktop computers and laptops to tablets, notebooks, and smartphones.

When you rent your equipment from a reputable provider, you can look forward to an excellent choice of products, manufacturers, and models, which makes it easy to find the ideal equipment for your needs. You can then look forward to increased efficiency and productivity with your business, as you will have all the equipment you need.

Easy to Upgrade

With technology evolving at a rapid pace, new products tend to hit the shelves on a regular basis when it comes to tech and computer equipment. However, if you have just spent loads of cash on purchasing a range of equipment, you may not be able to afford to go for upgraded versions released after you made your purchase.

By renting your computer equipment, upgrading to the latest models is simple and convenient, and it won’t involve you losing huge amounts of cash that you already paid out. Instead, you can simply contact your provider and look at replacing the existing equipment with the newer and improved version, so you always have the latest technology for your business.

Great for Start-Up Businesses

When you start your own business, you can look forward to an exciting new journey and the chance to shape your own future. However, you also have to deal with the various challenges, one of which is finances. As a start-up, you will probably be very limited when it comes to finances, which can make it difficult to purchase computer equipment initially.

Renting computer equipment is a great idea for start-ups, as it means that you can get things moving without facing delays while you raise the money to fund the purchase of computer equipment. It also means that you have a chance to see how the new business pans out before you start ploughing large sums of money into buying tech equipment.

High-End Equipment

Technology has come a very long way over recent years, and improvements continue to be made on an ongoing basis. This means that businesses can benefit from a range of high-end equipment that is designed to enhance business operations and help them to grow their business. However, the cost of high-end equipment can be a huge stumbling block for many.

With computer equipment rental, you can access high-end computers and tech products with ease, so you can look forward to using cutting-edge technology that can help your business in many ways. You also won’t have to worry about finding huge sums of money or getting into debt in order to access high-end equipment.

A Flexible Solution for Your Business

Many businesses these days turn to computer equipment rental, as it offers a flexible solution that is convenient, affordable, and simple. Whatever the size and nature of your business, you will find that computer equipment rental could be the perfect choice for you. 

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Instagram Rolls Out New Plan To Remove Likes on Posts

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Instagram Rolls Out New Plan To Remove Likes on Posts

Instagram launched in 2010 and no one could’ve predicted the global phenomenon it would soon become–well no one except for the wise guys at Facebook. Facebook acquired the photo app just 18 months after its launch, and since then, the social media platform has gone on to consume our time and our lives.

But now the app is looking to make one of its biggest shifts since its birth–removing likes. Likes are the currency to building coveted “influencer” status–a marker of fame that can turn your average Joe or Jane seemingly into a celebrity overnight.

Influencers caught the attention of advertisers and sponsors looking to “natively” introduce their products to audiences. These partnerships led to a lot of money and capital for individuals over the years–with those with 1 million followers and up earning around $10,000 to $250,000 per post.

But now removing “likes” threatens to pop the already vulnerable influencer bubble. As Instagram rolls out the new format overseas, users are wondering what the changes will mean for their social media consumption.

“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Mia Garlick, Facebook Australia and New Zealand director of policy, said in a statement, according to BBC.

The change is also meant to encourage users to use the platform in the way it was originally intended, hoping, “this change can help people focus less on likes and more on telling their story”.

Continuing, Adam Mosseri, Instagram chief in Canada said, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”

So far the roll out has taken place in Australia, New Zealand, Ireland, Italy, Japan and Brazil.

What do you think of the changes?

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