Match.com Criticized Over london Ad Which Suggests Freckles are ‘Imperfections’
An advert for dating site Match.com has come under fire for suggesting red hair and freckles are “imperfections”.
The Advertising Standards Authority has received around “half a dozen” complaints about the billboard, which appears in tube stations in London.
Thanks https://t.co/aJZcvXM0Ss. Lovely to learn I’m covered in “imperfections” #LoveYourImperfections pic.twitter.com/dQVTPquoar
— Fleur Bone (@FleurBone) April 11, 2016
On Twitter, several people have called out the advert, criticising it for “profiting by bullying.”
Lowest form of advertising @match_UK claiming freckles & eye colour make a person imperfect? profiting by bullying pic.twitter.com/MxrhtJ6OaX
— city vegan Ⓥ (@cityvegan) April 10, 2016
Among those criticising the advert was Emma Kelly, who edits a website for redheads called Ginger Parrot.
She told the Guardian: “We had one comment on our site from a woman whose child has red hair and freckles – she said she hoped she doesn’t walk past one of the billboards because it would make her feel bad about how she looks.
Congratulations. What an impressive & educated tag line you’ve created. Thank you for outlining pic.twitter.com/cUVxya0HB0
— Emily Forbes (@eemilyjf) April 10, 2016
“This is the first time they’ve focused on physical appearance in this campaign and it’s really disappointing that this kind of thing is still acceptable.”
Dear @Match – these are my #freckles, not my #imperfections – whether people like them or not. pic.twitter.com/5ipUTTnLjW
— Charlie Clemmow (@charlieclemmow) April 8, 2016
Another advert, which features a person with two different coloured eyes, has also been criticized.
Advert fixed now! Judging on the colour of skin… FAIL #advertisingfails #freckles #skincolour #dating @Match pic.twitter.com/eB3i8Zntyz
— Heather DeLand (@HeatherDeLand) April 11, 2016
The ASA confirmed to the Guardian it had received complaints about the advert. A spokesman for the authority said: “We’re currently carefully assessing the complaints to establish if there appear to be any grounds for action.
“It’s important to stress, however, that we haven’t launched an investigation.”
Righteous freckles activism. pic.twitter.com/uStGEQVWHr
— Nick Dastoor (@NickyD) April 11, 2016
The billboard is part of a Match.com campaign which has been running since 2014. So far, it has been met mostly positively – although one billboard, featuring a man who never has his travelcard ready, was good-naturedly ridiculed earlier this year.
Look, Charlotte may be a sweet simpleton but Mark is a MONSTER. pic.twitter.com/p43wJ3XjJb
— Helen O’Hara (@HelenLOHara) January 17, 2016
A Match.com spokesperson said in statement: “Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud.
“We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique.”
Renters in Los Angeles and San Francisco are Paying $1200 a Month for a Bunk Bed in a Shared Space
Would you pay $1200 a month for a bunk bed in a shared space? Renters in Los Angeles and San Francisco are opting for pods in communal home with a desk, locker and personal TV
With the cost of rent continuing to rise, some Americans are taking unusual measures to find a place to sleep.
In Los Angeles and San Francisco, where prices are particularly exorbitant, people have taken to renting bunk beds in communal homes.
PodShare, which provides 10 to 15 co-ed bunkbeds in six locations across California, is hoping to help solve the affordable housing crisis.
The beds can be rented from $35 to $50 a night, which amounts to between $1,050 and $1500 for one month.
It’s no secret that housing prices have rapidly spiked over the last decade and incomes have not kept up
One 2018 study published found that only about one-third of millennials currently own homes.
This is fewer than the number of Generation Xers and baby boomers who owned homes when they were the same age.
And a study conducted by Harvard University this year found that one-in-three Americans can’t afford to pay rent.
It’s unsurprising considering that, in cities such as San Francisco, the average rent for an apartment is about $3,900.
But for $1,200, if you rent with PodShare everyone gets a bed that turns into a desk, individual power outlets, a locker, a shelf and a personal TV.
Each location also provides a communal living room, food such as cereal, toiletries such as toilet paper, laundry machines and WiFi access, reported CNN.
Tenants are known as ‘pod-estrians’.
Although the set-up may seem like an adult dormitory or a hostel, the company uses the term ‘co-living’.
‘PodShare makes life more affordable because there is no security deposit or cost of furnishings and we provide flexible living,’ co-founder Elvina Beck told Vice in 2016.
‘Pod life is the future for singles which are not looking to settle down, but focus on their startups and experience something new.’
There are no curtains to close off the beds, and the only doors are to the bathroom, reported Time Out Los Angeles.
Although there’s no privacy, pod-residents are willing to exchange that for affordability or a reduced travel time to work.
Beck, 34, told CNN that she founded the company in 2012 because she wanted to meet new people and provide housing security to others.
‘Maybe they don’t have two months’ rent to put down or they don’t have proof of income,’ she said.
‘Whether it’s from a divorce or their family kicked them out for being gay or because they’re in a different country or a different city.’
She told CNN that, when she began PodShare, most residents were between ages 24 and 30. Today, however, most ‘tenants’ are in their late 20s or early 30s.
Additionally, many of the early residents were young adults who had just moved to a new city. But many new residents are older adults and even those traveling on business.
However, there some rules that people are required to follow. Lights have to be off by 10pm, no guests are allowed and tenants can’t have sex.
‘You can’t invite any friends over,’ Beck told CNN. ‘Sorry. Just make new ones here.’
Caretaker Ties a Wheelchair-Bound Pensioner to a Tree by The Neck
Shocking footage of a wheelchair-bound pensioner being tied to a tree by the neck by a caretaker has sparked controversy in China.
The caretaker claimed to have no other way but to bind her frail client with a rope because she had to rush back home to deal with family emergency.
Furious onlookers demanded the caretaker free the pensioner immediately. The domestic worker defended her act by calling the incident ‘no big deal’.
The video was reportedly shot in Beijing recently, according to local news outlet Btime.com.
Related: Killer Snatched Girl, 11, Suffocated Her Then Dumped Corpse in Sewer
The pensioner appeared extremely distressed throughout the video and could not speak clearly.
One angry male passer-by accused the caretaker: ‘How would you feel if your daughter treated you like this?’
He criticised the caretaker and said she should bring the pensioner with her.
The caretaker replied: ‘[If I had] pushed her back, she would tell [on me].’
Another female bystander pointed out that the pensioner neck had turned red because of the rough treatment.
After being lambasted by eyewitnesses, the caretaker untied the pensioner and pushed her away.
Authority said the clip had been uploaded onto the social media by residents in a neighbourhood called Nanyuan on the outskirts of southern Beijing.
But they had not been able to identify the exact location of the incident or track down the individuals involved.
Police have been alerted of the video and launched an investigation, according to Beijing Evening News.
Comforting Shelter Dogs During Fireworks Is The New Independence Day Tradition
“Calming the Canines,” at Maricopa County Animal Care and Control (MCACC), is a new Independence Day tradition.
Last year, over 300 people from the community showed up at the shelter’s two locations around Phoenix, Arizona.
It was overwhelming to see how the community responded. It really helped spread our message that MCACC is here to help.
Amy Engel, who attended Calming the Canines last year said that she definitely plans on attending this year, too.
Engel wrote about her experience last year
Some people sang to them, some people read to them, some people just sat there and gave treats! It was so, so awesome because the dogs absolutely love the attention and were focused on the people and not the fireworks going on outside.
Many participants developed lasting relationships with the shelter, returning to provide foster care, adopt a pet or volunteer.
The shelter suggests people to bring blankets to sit on, or folding chairs, and to let the dog or cat approach them to sit calmly and quietly.
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