Technology
Tech Companies Support Affirmative Action
Published
7 years agoon

Affirmative Action is as it currently stands, is what permits most colleges to consider race and ethnicity when admitting students. It’s designated purpose is not to weed out one race or the other, but to give underrepresented minorities a well deserved entrance to their college campus to receive education.
Race cannot be the ultimate deciding factor, but it can be considered as part of a holistic review. For low income or minority college bound hopefuls, Affirmative Action has been a saving grace in their goals to better themselves, their families, and their communities by attaining success and higher education.
For our country’s near entire history the percentage of minority (or “non-white”) races in well known college student bodies has been drastically below fifty percent. Affirmative Action has been just about the best we as a country can do for these ambitious young adults who aim high despite the hints of institutionalized racism.
Through Affirmative Action, since it was established in 1961, the number of Hispanic college students rose from 4 percent to 15 percent in between the years 1976 and 2012, according to the National Center for Education Statistics. The number of college students who were black increased from 10 percent to 15. Still low numbers, but progress is being made.
And whenever progress is being made, of course there are cries of reverse racism. The cry that is threatening Affirmative Action is Abigail Fisher. A white college applicant to the University of Texas at Austin in 2008. She applied under a program where every senior in the top 10 percent of her graduating class were to be automatically admitted. Fisher herself however, was not in the top 10 percent. As perfectly sound result of this, her application was considered with every other applicant.
Through a holistic review process her application was taken into consideration under every same circumstance as every other applicant. Her academic achievements, extracurriculars and her race were taken into account. Fisher was not accepted. She claims this is unfair as some of her minority peers with lower scores were granted admission.

The minority peers she spoke of were one African-American and four Latino applicants. Their academic and personal achievement scores were lower than Fisher’s. But then again, so were 42 denied white applicants whose scores were identical to or lower than hers. As well as 168 black and Latino denied applicants with academic scores as good as, or better than Fisher’s. This is according to the university, said Elise Boddie, a professor at Rutgers. The University of Texas at Austin argued that Ms. Fisher’s application would not have had a different verdict if she were of any other race.
“I hope the justices will rule that UT is not allowed to treat undergraduate applicants differently because of their race or ethnicity,” Fisher told reporters. Yet one is reminded, when the idea of “reverse racism” is brought up, that we still live in a culture that is whether admitted to or not, institutionalized racially. “Every day, a black-name resume is 50 percent less likely to get responded to than a white-name resume,” Jalen Ross a student council president at the University of Virginia said to CNN’s State of The Union. “That’s everyday racism.” According to the 2003 study this is the truth. Resumes with white-sounding names received 50 percent more callbacks than the ones with black-sounding names. While Abigail Fisher is not a UT student, she still has a fifty percent better chance at getting a job than all five black and latino peers that beat her out for the admission.
Fisher doesn’t truly know to what grand extent she is speaking of. Her one turned down application due to whiteness isn’t done out of discrimination. UT turning her down just barely tips the scales in the unbalanced distribution of opportunities the U.S. gives to its citizens, particularly its citizens of color. Yes, people shouldn’t hire or accept hard working individuals based on race. But colleges do have to admit more non-white students to college than they are white students, This is to make a more representative environment that then travels on to create the same environment in important STEM jobs.
To support this fact of racial inequality in the workplace, a number of tech giants such as IBM, Intel, and DuPont, stepped forward to declare that colleges and universities should be allowed to consider race when admitting students as a way to increase diversity. Affirmative Action in college admissions is an “essential step in any serious effort to address minority underrepresentation in the STEM fields,” says a friend-of-the-court brief filed in November by the three companies and the National Action Council for Minorities in Engineering.
If the Supreme Court in anyway sides with Abigail Fisher or disrupts the Affirmative Action college admissions currently works within the results will, “deal a serious blow to their businesses and their efforts to remedy this critical problem,” the brief by the tech companies said.
Only 24% Intel’s employees were women and merely 12% were underrepresented minorities. However, they plan to change this so their staff is more truly representative of the U.S. as a whole. Silicon Valley is ludicrously of the white and male persuasion. Changing the environment of the colleges which these Silicon Valley employees hail from, will remarkably change the lucrative tech hub in California as well. The products created in Silicon Valley is what connect the entire U.S. and if the entire U.S. is more fairly represented in Silicon Valley we are looking at true and legitimate progress in the right direction.
Karina Rose is a young writer from Southern California currently contributing to and running online blogs ranging from entertainment, news, to creative arts. Working for and interning with filmmakers and social media personalities she hopes to continue sharing her unique perspective and original content.

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Technology
Digital vs Traditional Marketing: Which Is Better?
There’s no denying that starting a digital marketing campaign is much easier than doing any form of traditional marketing. However, that doesn’t mean you shouldn’t put your time and effort into traditional marketing. This is still incredibly effective no matter what type of company you have. For business owners on a tight budget, it can be hard to determine whether to go through traditional or digital means of promoting products and services. Here are some of the key differences between the two.
Published
3 years agoon
March 4, 2020
There’s no denying that starting a digital marketing campaign is much easier than doing any form of traditional marketing. However, that doesn’t mean you shouldn’t put your time and effort into traditional marketing. This is still incredibly effective no matter what type of company you have. For business owners on a tight budget, it can be hard to determine whether to go through traditional or digital means of promoting products and services. Here are some of the key differences between the two.
Marketing Cost
It goes without saying that traditional marketing is much more expensive than digital campaigns. After all, you have to pay for things like billboards, printing, radio and TV ads. On the other hand, you can create a digital marketing campaign with a very small budget. Making a campaign on Facebook can help you reach thousands of people for just a few dollars.
If you’re able to come up with a good social media campaign, you might not even have to pay a penny to promote your business. In case your post goes viral, you’ll automatically start getting visitors. On top of that, you have the option of cross-promotion with other businesses.
Another easy and inexpensive way to market your company is by improving your search engine rankings. If you have the knowledge to do this yourself, you won’t need to spend any money on search engine optimization (SEO). But even if you don’t have a clue about optimization, you can hire an SEO company to do this at a low cost.
Marketing Results
When you create a traditional marketing campaign, it will take you a while to determine whether it’s working or not. In some cases, it may even take a few months for you to get the results of your campaign.
If you already have some experience with marketing, you probably know that it’s hard to do everything right on the first try. It might take you several to analyse results, make adjustments, and improve your campaign. On the other hand, digital marketing allows you to get real-time results and make adjustments in a matter of minutes.
With digital marketing, you can try several different campaigns in a span of a few weeks. By analysing results like incoming traffic, bounce rates, and conversion rates, you can quickly determine which campaign you should use.
Communication
Traditional marketing involves one-way communication. You basically just showcase a product or service to your potential customers. Digital marketing takes it one step further and lets you communicate with consumers. This allows you to ensure your customers are satisfied.
Do Your Customers Have a Choice?
When you start a traditional marketing campaign, your audience don’t have a say in how they’ll receive the new information. If you start making cold calls to promote new products or services, there’s a good chance you’ll catch a lot of people at inconvenient times. This will ultimately have a negative impact on your sales. Similarly, if your target audience gets a lot of junk mail on the same day you send them flyers, they’ll likely throw them out without even looking at your special offers.
When it comes to digital marketing, consumers can choose how they’ll receive your content. Some might want to read a blog post, while others would prefer to watch an informative YouTube video. As long as you provide them with multiple options, your potential customers will be more likely to pay attention to your digital marketing campaign.
Personalization
Personalized offers are one of the main advantages of digital marketing campaigns. Since it’s not hard to collect data on your customers online, you can use it to create different groups within your target audience based on their preferences and behaviour. You can then use email marketing to reach people through personalized emails to boost your sales. Keep in mind that this would be very hard and expensive to do with traditional marketing.
Bottom Line – Which Is Better?
There are more advantages to digital marketing and it’s easy to see why it is superior to traditional marketing campaigns. Despite it being the inferior option, traditional marketing is still an effective way to promote your business. Nevertheless, if you have a limited budget and have to choose between the two, you should go with digital marketing.
In case you have a big enough budget, you should definitely do both traditional and digital marketing. This approach will help you reach more people and promote your business across all platforms.
Technology
Top Reasons to Rent Your Business Computer Equipment
As a business owner, you already have many challenges to face when it comes to finances. One thing you have to invest in for your business is modern technology, as all businesses these days rely on tech to some degree in order to operate efficiently. However, investing in technology can be expensive, particularly for smaller businesses with limited budgets…
Published
3 years agoon
March 4, 2020
As a business owner, you already have many challenges to face when it comes to finances. One thing you have to invest in for your business is modern technology, as all businesses these days rely on tech to some degree in order to operate efficiently. However, investing in technology can be expensive, particularly for smaller businesses with limited budgets.
Fortunately, there are various solutions that can help, one of which is to rent your computer equipment rather than buying it outright. From Apple Mac rental to smartphone and high-end laptop rentals, there are all sorts of options available to ensure you get the ideal computer and tech equipment for your business. In this article, we will look at some of the major benefits of renting computer equipment for your business.
What Are the Top Benefits of Rental?
Businesses of all sizes can benefit from computer equipment rental, and there are many advantages to look forward to. Some of these include:
An Affordable Solution
Many businesses struggle when it comes to finances, and this can prove to be a huge issue when it comes to investing in necessary tech and computer equipment. This type of equipment is crucial for many businesses, but at the same time, affordability can become a big problem.
By opting for computer equipment rental, you do not have to find huge amounts of cash upfront in order to purchase the computer equipment you need for your business. This makes it a more affordable option, particularly for smaller and start-up businesses that may have no way of raising the money to purchase outright.
Excellent Choice of Products
Different businesses require different types of computer and technical equipment in order to operate efficiently. This includes everything from desktop computers and laptops to tablets, notebooks, and smartphones.
When you rent your equipment from a reputable provider, you can look forward to an excellent choice of products, manufacturers, and models, which makes it easy to find the ideal equipment for your needs. You can then look forward to increased efficiency and productivity with your business, as you will have all the equipment you need.
Easy to Upgrade
With technology evolving at a rapid pace, new products tend to hit the shelves on a regular basis when it comes to tech and computer equipment. However, if you have just spent loads of cash on purchasing a range of equipment, you may not be able to afford to go for upgraded versions released after you made your purchase.
By renting your computer equipment, upgrading to the latest models is simple and convenient, and it won’t involve you losing huge amounts of cash that you already paid out. Instead, you can simply contact your provider and look at replacing the existing equipment with the newer and improved version, so you always have the latest technology for your business.
Great for Start-Up Businesses
When you start your own business, you can look forward to an exciting new journey and the chance to shape your own future. However, you also have to deal with the various challenges, one of which is finances. As a start-up, you will probably be very limited when it comes to finances, which can make it difficult to purchase computer equipment initially.
Renting computer equipment is a great idea for start-ups, as it means that you can get things moving without facing delays while you raise the money to fund the purchase of computer equipment. It also means that you have a chance to see how the new business pans out before you start ploughing large sums of money into buying tech equipment.
High-End Equipment
Technology has come a very long way over recent years, and improvements continue to be made on an ongoing basis. This means that businesses can benefit from a range of high-end equipment that is designed to enhance business operations and help them to grow their business. However, the cost of high-end equipment can be a huge stumbling block for many.
With computer equipment rental, you can access high-end computers and tech products with ease, so you can look forward to using cutting-edge technology that can help your business in many ways. You also won’t have to worry about finding huge sums of money or getting into debt in order to access high-end equipment.
A Flexible Solution for Your Business
Many businesses these days turn to computer equipment rental, as it offers a flexible solution that is convenient, affordable, and simple. Whatever the size and nature of your business, you will find that computer equipment rental could be the perfect choice for you.
Technology
Instagram Rolls Out New Plan To Remove Likes on Posts
Published
4 years agoon
July 19, 2019
Instagram launched in 2010 and no one could’ve predicted the global phenomenon it would soon become–well no one except for the wise guys at Facebook. Facebook acquired the photo app just 18 months after its launch, and since then, the social media platform has gone on to consume our time and our lives.
But now the app is looking to make one of its biggest shifts since its birth–removing likes. Likes are the currency to building coveted “influencer” status–a marker of fame that can turn your average Joe or Jane seemingly into a celebrity overnight.
Influencers caught the attention of advertisers and sponsors looking to “natively” introduce their products to audiences. These partnerships led to a lot of money and capital for individuals over the years–with those with 1 million followers and up earning around $10,000 to $250,000 per post.
But now removing “likes” threatens to pop the already vulnerable influencer bubble. As Instagram rolls out the new format overseas, users are wondering what the changes will mean for their social media consumption.
“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Mia Garlick, Facebook Australia and New Zealand director of policy, said in a statement, according to BBC.
The change is also meant to encourage users to use the platform in the way it was originally intended, hoping, “this change can help people focus less on likes and more on telling their story”.
Continuing, Adam Mosseri, Instagram chief in Canada said, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”
So far the roll out has taken place in Australia, New Zealand, Ireland, Italy, Japan and Brazil.
What do you think of the changes?
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