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Why Google AdWords Isn’t Working For You (Or Vice Versa)



Many organizations find difficulties in gaining ROI through Google Adwords due to their misunderstanding of the tool. This article is specified to startups, even though larger organizations face this issue as well. Many are aware of the solutions such as providing relevant content and offering transparency, making your site easy to navigate, and smartly selecting your campaign type. However, there are dilemmas when it comes to what makes those solutions ineffective for specific targets, which the startups often don’t account. This is largely because of how startups use commonly recognized strategies that may not work for them.

Often, startups perceive Google AdWords as a magic tool that brings customers to their table without moving a finger. Conversely, it gives a huge scope for a lot of smart work and competition. It is often perceived as a single whole tool for value proposition and ROI goals whereas it’s the other way round. In this article, we will understand why startups don’t achieve their ROI goals through Google AdWords.

Prioritizing Google AdWords Before Market Research 

ImageStartups use Google AdWord as an experimental tool to understand their market and form unrealistic ROI goals. In this case, experimenting your market and setting unrealistic ROI goals are inversely related, which merely makes you a “venture capitalist in disguise” for AdWords. You probably now have abundant knowledge about your product and you can make hypothetical guesses about who your customers. But at the cost of bidding $125 a day for advertisements? This is where your ROI goals are gone for a toss. Google AdWord is not Google Trends to tell you about your market scope. 

Thus, it is important to do your market research before your get your hands on Google AdWords. This would sound stereotype enough, but why would you post ads without understanding who your customers are and invest on a bunch of hypothetical scenarios that wouldn’t favor your ROI goals? Prioritizing market research would help you choose the right keywords, convert clicks to customers more qualitatively, and choose bids for each ad group smartly. This makes you choose your ROI goals that are more favorable and exploit your existing market with larger ROI.

Many would suggest that making a hypothesis on your customers’ preferences and experimenting on Google AdWords is often a great idea. We would probably understand what wouldn’t work in terms of our market using this method. However, when you do this, you shouldn’t expect much ROI as this would be a part of your market research and not implementation. This would be a plausible idea if you don’t take this as a part of your business. Just make sure you’re okay to invest tons on just market research.

Choosing Standard Option Hoping For More Visibility

There’s a myth that startups are safer when they choose the standard option for an immediate visibility. However, this would be a good option if you’re going to choose AdWords as your market Imageresearch tool, but cannot be entertained for market implementation. This is where startups fail as they listen to common strategies that are often not theirs’. Since this is entirely dependent on your ROI goals, you need to choose your options wisely.

If you want a qualitative click-to-customer conversion and ROI, you need to choose specific features for your advertisements, which is choosing the other feature below. This would give you insights regarding which particular geographical location you want to target. Since the standard option would post ads everywhere regardless of the location, there are chances that many might not buy your products once they visit your site. This decreases your ROI. Thus, market segmentation in terms of geographical area is more beneficial for qualitative ROI and click-to-customer conversion. Focusing on your vicinity at the beginning is important because they provide more scope to conversions, which would increase your ROI.

Initially, target customers within your vicinity, and then expand your visibility. If we start off with immediately expanding our visibility, then we know what would happen. Focus on all what is there in your vicinity in regards to product preference. This would enable us to smartly choose specific ad groups and keywords for a time period and bid smartly for each ad group. In this way, you save a lot of money and give a huge scope to more conversions.

Keywords? Ha, I Have Google Trends! 

Congratulations if you chose Google Trends to choose your keywords; you are indeed smart.. not enImageough. The process of choosing the right keyword might sound like a joke, but they’re the ones that decide whether all your clicks are getting converted into customers. Startups unknowingly fantasize just SEO and perceive keywords as just a feature that’s a part of it. This makes startups use Google Trends for choosing keywords that are highly searched, believing that it makes their process easier. However, it’s the SEO that’s one part of the keywords you choose, and it’s important to choose the ones that attract the right customer!

Google Trends often show a lot of scope for short trail words like shoes, bags, memes, curtains, and etc., which aren’t the right words when it comes to attracting the right customers. We get fooled by how these words have the highest search number and choose them to expand our visibility. For example, let’s say you sell flowers that can be kept at home. Let’s see what Google Trends tell us about the search term ‘flower’.

Google Trends definitely gives a higher score for this search term. However, when a person googles ‘flower’, they do not necessarily want to ‘buy’ flowers. A kid probably just searched that term up for a school project and would probably visit your site to know about different flowers.. but certainly not to buy them. Henceforth, you lost a click worth one customer. It is important to specify your keywords crisply that every click converts into a potential customer. If you’re selling home flowers, then your potential keywords would be the following:

  • Basil Flowers For Home
  • Geraniums For Home
  • Ivy For Home
  • Rosemary For Home
  • Mood Boosting Flowers For Home
  • Home Decoration Flowers
  • Additional Flowers For Christmas Tree
  • And Alike!

In order to attract the right customers, the customers who badly need your product, you need to make your keywords as specific as possible. The specific keywords are essentially motivated by your short-term goals. For example, if it’s Christmas season, then you would potentially choose the following keywords:

  • Additional Flowers For Christmas Tree
  • Buy Christmas Cactus Online
  • Cyclamen For Christmas Decoration
  • And Alike!

Let’s insert “Additional Flowers For Christmas Tree” on Google Trends. Oops! No results are shown!

This is how Google Trends can fool you by saying that people would not prefer additional flowers for their Christmas tree even during Christmas! However, Google Trends scale their analytics on a billion people level, whereas we are seeking for a few hundreds or thousands of customers. Thus, using Google Trends for choosing your keywords is the worst idea you can ever think of! You need to choose specific keywords that are only motivated by your market research and specifically, market segmentation. Choosing the right short-term goals and vicinity from your market segmentation can highly help you convert clicks into customers much more qualitatively!

AdWords Is The Only Problem Here – I Am 100% Sure!

How sure are you that AdWords is the only reason why your ROI goals aren’t met? Are you satisfied with how your site is organized? Are customers finding exactly what they want in 3 seconds after they visit your site? If it’s a no to all, then AdWords isn’t the problem here – it’s how your website isn’t getting your customers to what they want! In this case, please make sure that the top of your web page equally has portrayed your short-terms goals, which is essentially why the customers came to your website through keywords.

For example, if it’s Christmas season and you’re selling flowers for Christmas decoration, make sure that you place your redirection link to Christmas flowers right at the top center of your page. When I say short-term goals, they’re short! – they last only for a week or a month! Accordingly, you keep changing your keywords relative to your short-term goals.

Another problem would be the absence of retargeting. Retargeting ads through your website is equally important. Now that we have converted sufficient clicks into customers, we also need to get the attention of customers who did not buy our products. This would give a plausible scope to potential customers.


The most important part of the entire process is market research, which is often ignored either as time-consuming or an amateur process. However, your choice of keywords, ad groups, campaigns, and vicinity is only motivated by your market research which essentially results in greater ROI and qualitative click-to-customer conversions. Besides, your short-term goals initially should account for your vicinity’s preference, from which you can slowly expand your geographical radius after your initial ROI goals are met.

Your keywords should be specific and related to your short-term goal. Thus, you need to keep updating your keywords relative to your varying short-term goals to entirely benefit from Google Adwords. That’s how your ROI goals can be met and more conversions can occur.





3 Cybersecurity Concerns for Remote Employees

In the past eighteen months there has been a sudden and unexpected shift to remote working as a result of the COVID-19 pandemic.



3 Cybersecurity Concerns for Remote Employees

In the past eighteen months there has been a sudden and unexpected shift to remote working as a result of the COVID-19 pandemic. More people than ever before are now doing their jobs from home, and many employers are happy to let this continue into the future as the benefits of remote working become apparent, and more companies realize that allowing employees to work from home is actually easier than they imagined it might be. However, one of the main concerns for working from home is cybersecurity, as there are often more risks involved compared to when employees work in the office. Here are some of the main things that you will need to consider if your company is making the switch to remote work. 

Getting IT Support

There has never been a more important time for your business to make sure that there is professional IT support in place. While many small businesses might not have the budget for hiring in-house IT professionals, the truth is that this is why they are often one of the biggest cybercrime targets, and working from home has only made it easier for hackers to intercept traffic, access your network and steal your data. Working with an IT support company that has experience with remote working is a necessary step for many businesses that want to keep their data safe. 

Securing Home Networks

For many companies that are introducing remote working, one of the main security risks is the employee’s home network. When employees are accessing secure work sites over their home Wi-Fi network, this could be putting data and other information at risk. It’s important to make sure that all employees understand the importance of securing their home network. In some cases, simply changing the Wi-Fi password can be a step in the right direction as many router models come with standard passwords that hackers can get access to. Using a VPN might be something that you ask all employees to do so that traffic is encrypted when they work from home. 

Improve Device Security

Company devices such as laptops and smartphones may be at higher risk when they are being used by remote working employees. In this situation, it is always important to consider the risk of theft or physical damage to devices. Cloud-based storage for data is an important feature to consider as this will ensure that no matter what happens to a physical device, you can secure the data itself and make sure that it does not end up in the wrong hands. It is a wise idea to secure all devices with strong passwords and use tracking software so that they are easier to find in the event of theft or loss. Make sure that your insurance covers devices that are used for working at home. 

In 2021, working from home has become the new normal, with many benefits for both businesses and employees. However, there are additional security risks to consider when allowing your employees to work remotely. 

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Five Tricks for a Successful Trucking Business

When it comes to working in the trucking industry, there are a whole host of different considerations to think about before getting started. With so many moving parts (literally!), it can be hard to run a successful business properly.



Five Tricks for a Successful Trucking Business

When it comes to working in the trucking industry, there are a whole host of different considerations to think about before getting started. With so many moving parts (literally!), it can be hard to run a successful business properly. Thankfully, if you are looking to learn more about success in the freight industry, then you have come to the right place. This guide has the complete overview when it comes to the top tricks involved in doing it correctly. Read on now for everything that you need to know. 

1. Use the Best Load Boards 

When finding jobs that your truck drivers can work on, it helps to use load boards that offer easy access and the lowest possible commission. It might just seem like a small point, but working with the right load board can actually be the difference between a successful business and an unsuccessful one. Find the best load board at 

2. Charge the Right Rates 

Knowing how much money you should be charging for any given job is a highly important part of the freight business process. One of the worst but common mistakes that you can make is charging too little and then finding that you do not have enough money to cover operating costs. The same point goes for charging too much and actually scaring any potential customer off. That’s why it’s worth having a deep think about the rates that are right for your business and hit that sweet spot.

3. Pay Your Truckers Fairly 

Trucking jobs require long hours, time away from family and a high level of care and concentration. As a result, truckers deserve to be well-compensated for their work. If you don’t pay them fairly then you might run the risk of them unionizing, causing you many hours in lost work, or simply choosing to work for someone else. After all, there is a huge shortage of truckers across the country. While higher salaries will cause a drop in your operating income, this will likely be made up later on in increased productivity.  

4. Use The Latest Technologies 

Technology is infiltrating every aspect of the trucking business, meaning that it is your imperative as a business owner to embrace the different ways it can improve your business. From robotic process automation to automated trucks to AI algorithms to using blockchain ledgers to using smart technology to track where your truckers are at any given time, it’s worth looking around at the ways that technology can be used to make your business as successful as possible. 

5. Use an Automatic Ordering System 

The days of using pen and paper to track your orders is well and truly over. This is particularly true if you have a business that requires a lot of moving parts. In order to make sure you are able to see which orders are coming in and making sure that you have a good way to meet them, it is absolutely essential that you install a sophisticated automatic ordering system. Without it, you are likely to run into a lot of trouble.

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Five Effective methods of following pro Traders

ETF trading is one of the riskiest professions. In every step of this job, you will find uncertainty. So, if you are an amateur retailer, you should follow the footsteps of the smart investors.



Five Effective methods of following pro Traders

ETF trading is one of the riskiest professions. In every step of this job, you will find uncertainty. So, if you are an amateur retailer, you should follow the footsteps of the smart investors.

While observing the trading style of the professional traders, a trader will notice that the expert or experienced investors generally follow some strategies like money management, evaluating the risk to reward ratio, when to buy at support or sell at the resistance level, and so on. Hence, if you want to walk into their path, you should also follow their business techniques.

In this article, we aim to dive into professional traders’ footsteps so that you can explore them appropriately.

5 effective ways of following the footsteps of professional traders

1. Follow a trading plan

One of the best ways of following professional businessmen’sfootsteps is to manage a trading plan regularly. In this scheme, you should include various vital terms like entry or exit time, money management techniques. In addition to this, you have to focus on risk to reward ratio, buy at support, and sell at resistance. If you can apply these techniques, you surely shine or succeed in your Forex trading like the master investors or investors.

2. Determine an effective trading platform

As a beginner trader, you should search for a reliable, robust, and experienced ETF broker so that he or she can provide you an apt trading platform.

As a good trading platform or policy can play a vital contribution to make wise trade decisions and extend the trades, so the professional businessmen always choose a dependable trading platform.

If you can determine or select the right trading stage, you can judge or evaluate the risk to reward ratio correctly and make your money management properly.

Moreover, as an investor, you can perceive when to buy at the support level and sell at the resistance level.

3. Maintain your risk adeptly

The significance of risk management in Forex trading cannot be denied. It is the focal point of surviving a trade for a long time with success.

The experienced or skill traders in Hong Kong can manage their trade risks aptly by analyzing the market volatility, and they also can adjust with their procedure.

As a result, they can choose their trade size wisely and minimize the amount of loss. Hence, as a newcomer in a business, it is your prime responsibility to adhere to your trading goals for managing the risk factors efficiently.

4. Make a habit of learning continuously

Learning and studying are part and parcel of a trade. Therefore, to be a skillful Forex retailer, you need to have an insatiable thirst for knowledge. You know that the pro-businessman or the dealer tends to study or learn consistently.

They are always ready to learn the strategy of successful trading from their superior businessmen. They can confess their faults and take the necessary steps to overcome the problem.

Moreover, they keep close attention to the numerous influencers or factors of the economic markets, for instance, economics, political changes, world events, weather, and vice versa. Hence, as an amateur investor, you should follow or adopt the skillful retailers’ landmarks.

5. Challenge your trading loss in a constructive way

The most important footstep of pro-businessman is that they can easily assume that winning or losing in a business is an inevitable matter.

The difference between an amateur or unskilled dealer and a pro investor is never to take a lesson from their mistakes. Conversely, the later one has a mentality to learn from their errors.

The unskilled retailers live in a world of fantasy, and conversely, the professional traders live in a world of reality. Hence, you should be pragmatic like the pro-businessmen and challenge your trading obstacles or loss in a conducive way.


These are the effective five footsteps of professional traders. We hope, if you apply them in your trade, you will shine immensely.

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